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CO-LOCATED EVENTS

Speaker

Guilhem Rousselet

Director Global Packaging & Serialization, Sanofi

Guilhem is an accomplished Global Packaging & Serialization Director with over 15 years of experience in packaging optimization, serialization, anti-counterfeiting, and innovation. Skilled in leading large-scale global teams, developing operational standards, and managing complex packaging systems across more than 40 production sites. Expert in implementing product serialization to meet regulatory standards and developing both physical and digital anti-counterfeiting solutions. With a strong background in packaging design, team leadership, and cross-functional collaboration, Guilhem is highly effective in driving efficiency and simplification in packaging processes, ensuring alignment with environmental and regulatory standards.

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Session

Strengthening Product Security Beyond Serialization — Identification vs. Authentication in Track & Trace

Keynote

Tuesday, September 23

08:35 am - 09:00 am

Live in Berlin

Less Details

Serialization has become a powerful tool in the fight against counterfeit medicines within the official healthcare supply chain. However, its effectiveness diminishes outside regulated distribution channels — where a serial number is often just a number, easily duplicated or faked. As digital marketplaces and direct-to-patient delivery models become more prominent, the need for robust authentication methods grows. This session will explore the limitations of serialization alone and highlight strategies for adding new layers of protection that extend beyond traditional supply chain boundaries. In this session, you will learn how to:

  • Distinguish between identification and authentication, and why both are critical in today’s evolving drug distribution landscape.
  • Assess the vulnerabilities of serialized products outside the official healthcare network.
  • Position your organization to stay ahead of counterfeit risks in decentralized, digital-driven distribution environments.
Presentation

Company

Sanofi

We are Sanofi, an innovative global healthcare company. We chase the miracles of science to improve people’s lives. Our team, across some 100 countries, is dedicated to transforming the practice of medicine by working to turn the impossible into the possible. We provide potentially life-changing treatment options and life-saving vaccine protection to millions of people globally, while putting sustainability and social responsibility at the center of our ambitions.
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Colocated with
Pharma MES Europe 2025 is part of the Smart Manufacturing & Industry 4.0 Event Series. You can find more events here.
Date
September 22 – 23, 2025
Location
Maritim proArte Hotel
Friedrichstraße 151, Dorotheenstraße 65
10117 Berlin
Phone
+49 (0)30 52 10 70 3 0
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