Guilhem is an accomplished Global Packaging & Serialization Director with over 15 years of experience in packaging optimization, serialization, anti-counterfeiting, and innovation. Skilled in leading large-scale global teams, developing operational standards, and managing complex packaging systems across more than 40 production sites. Expert in implementing product serialization to meet regulatory standards and developing both physical and digital anti-counterfeiting solutions. With a strong background in packaging design, team leadership, and cross-functional collaboration, Guilhem is highly effective in driving efficiency and simplification in packaging processes, ensuring alignment with environmental and regulatory standards.
Keynote
Tuesday, September 23
08:35 am - 09:00 am
Live in Berlin
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Serialization has become a powerful tool in the fight against counterfeit medicines within the official healthcare supply chain. However, its effectiveness diminishes outside regulated distribution channels — where a serial number is often just a number, easily duplicated or faked. As digital marketplaces and direct-to-patient delivery models become more prominent, the need for robust authentication methods grows. This session will explore the limitations of serialization alone and highlight strategies for adding new layers of protection that extend beyond traditional supply chain boundaries. In this session, you will learn how to: