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CO-LOCATED EVENTS

Speaker

Marina Chroni

Serialization Ops Lead, UCB Pharma SA

With over a decade of cross-functional experience in supply chain, compliance, and digital transformation, Marina brings deep expertise in serialization operations, labeling implementation, and data-driven project management. Known for leading international teams and driving continuous improvement initiatives, she specializes in aligning technology implementation with regulatory compliance and operational efficiency. Her work spans agile and traditional project environments, with a strong focus on stakeholder engagement, change management, and strategic process optimization across the pharmaceutical and FMCG industries.

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Sessions

How to Effectively Manage Serialization During Global Expansion?

(4) Global Café

Tuesday, September 23

11:00 am - 03:00 pm

Live in Berlin

Less Details

  • What are the key challenges companies face when managing serialization in global expansion efforts?  
  • How can businesses navigate varying regulatory requirements across countries while maintaining effective serialization strategies?  
  • What proactive steps ensure compliance with diverse serialization mandates during market entry?  
  • How do you select a serialization solution that balances global applicability with local adaptability?  
  • What are the most significant risks of non-compliance in global serialization, and what mitigation strategies can companies employ?  
Workshop

Harvesting Session

Tuesday, September 23

03:30 pm - 04:05 pm

Live in Berlin

Less Details

In the Harvesting Session the workshop moderators of the event will summarize the results of their discussions and highlight key findings from the World Cafés.

Presentation

Company

UCB Pharma SA

UCB – Inspired by patients. Driven by science. At UCB, we put our heart, soul and skills into making a difference for people living with severe diseases. We look to transform patients’ lives by pushing the boundaries of what is possible. With us, our talents makes the most of who they are, unlocking innovation and setting new standards for patients. Everything we do starts with a simple question: “How will this make a difference to the lives of people living with severe diseases?” And to find the answers, we connect globally with patients and their families living with the physical and social burdens of severe disease. These connections give us new perspectives, drive our innovation, and offer a hope for a new generation of therapies that will help to transform lives. UCB – The Facts With more than 9000 employees in around 40 countries, we are a global biopharmaceutical company headquartered in Brussels, Belgium which invests more than 25% of revenue in cutting-edge scientific research to meet unmet patient needs. A few other reasons that make UCB an amazing place to work: - Promising pipeline that includes several novel molecules; - 2024 Key Financials: € 6.15 billion global revenue Specialties: Neurology, Immunology
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Colocated with
Pharma MES Europe 2025 is part of the Smart Manufacturing & Industry 4.0 Event Series. You can find more events here.
Date
September 22 – 23, 2025
Location
Maritim proArte Hotel
Friedrichstraße 151, Dorotheenstraße 65
10117 Berlin
Phone
+49 (0)30 52 10 70 3 0
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